Anyone Can Call Themselves a Coach - The Effects Of Coaching

These days, anyone can call themselves a coach.

Seriously. Anyone.

And there I am, operating in that (mine)field.

Somewhere between the manifestation gurus, the high-vibe mentors and the “I just intuitively felt this” brigade.

So how do I survive?

According to marketing books:

• Pick a niche. → Highly educated professionals, roughly 30–40 years old.

• Collect testimonials. → Done. I have my first ones.

• Build social proof. → Hmm. I don't really like social media...

Then I had an idea.

Why not show the effects of coaching, what personal coaching actually does?

From Before: Depressed and Miserable to After: Toothpaste-commercial-level happiness.

Something like this.

So here we go.

Below are a few of the Before situations people came to me with.

And what they walked away with After coaching.

---

Before:"I want a different job. But... I have absolutely no idea what."

After:"I go into job interviews with calm, direction and confidence."

---

Before:"I don't really know what matters to me anymore. Or what I actually enjoy. That's stupid, right?"

After:"I know my values and I act on them. I also understand much better when and why something doesn't feel right."

Side note: Almost everyone thinks they already know their values.

Until I say:

"Name them. In order."

Then I usually get:

"Uh... happiness. Personal growth. Freedom. No, wait. Family. Balance. Autonomy. Or... love? Development. And making an impact?"

Coachee: "But why do I have to choose? They're all important to me."

Me: "Some of your values conflict with each other. What happens when they do? And how do you deal with that?"

Exactly.

---

Before:"I'm just X/Y/Z. That's simply how I am."

(Read: ambitious, perfectionist, people pleaser, pessimistic, indecisive, overthinker, introvert.)

After:"Wait... did I really have that much trouble with this? What was actually going on there?"

---

Before:"I want to figure out what kind of work really suits me."

After:"We went so much deeper than 'work'. Talking about a job almost feels banal now."

Because a career problem is almost never just a career problem.

---

Before:"I'm so tired of that critical voice in my head."

After:"I am not my thoughts."

Or:

"I can actually turn that voice up and down now."

Both are wins.

---

Before:"I just can't fully be myself."

After:"I feel so much better. More confident. Lighter. More like myself again — the best version of me."

---

Before:"People walk all over me so easily. I wish I were more assertive."

After:"I'm back in the driver's seat."

---

Before:"It feels like my life is passing me by."

After:"I'm back in control."

---

Before:"I don't dare to quit my job. What if...?"

After:"I chose myself. And yes, I'll be fine. Of course I'll be fine."

---

Before:"I don't really have time for coaching. I'm way too busy."

After:"I'm a better colleague. Partner. Parent. Entrepreneur. Human being. And I have more peace of mind."

In short:

People don't come to me because they “want to chat about their feelings.”

They come because they're smart, ambitious and reflective.

And still get stuck.

In decisions.

In their energy.

In their direction.

In themselves.

And because they're willing to look at all of that together.

Without the woo-woo.

Without tricks.

With humour.

And with results.

So.

Are you stuck on something you're actually too intelligent to keep being stuck on?

You know where to find me. :)